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![PDF) The PSG x Jordan partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand | Sebastiano Mereu - Academia.edu PDF) The PSG x Jordan partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand | Sebastiano Mereu - Academia.edu](https://0.academia-photos.com/attachment_thumbnails/77973901/mini_magick20220103-23434-1fql7aq.png?1641248091)
PDF) The PSG x Jordan partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand | Sebastiano Mereu - Academia.edu
![Teammates YB celebrate Jordan Siebatcheu (#17 Young Boys) after goal during the Swiss Super League between FC Lugano and BSC Young Boys at Cornaredo Stadium in Lugano, Switzerland Cristiano Mazzi / SPP Teammates YB celebrate Jordan Siebatcheu (#17 Young Boys) after goal during the Swiss Super League between FC Lugano and BSC Young Boys at Cornaredo Stadium in Lugano, Switzerland Cristiano Mazzi / SPP](https://c8.alamy.com/comp/2HBE19K/teammates-yb-celebrate-jordan-siebatcheu-17-young-boys-after-goal-during-the-swiss-super-league-between-fc-lugano-and-bsc-young-boys-at-cornaredo-stadium-in-lugano-switzerland-cristiano-mazzi-spp-2HBE19K.jpg)